Tactical 16 Signs Michael McGarrey

Life's Memorable Moments: A Collection of Short Stories by author Michael McGarrey. Tactical 16 Publishing.

 

FOR IMMEDIATE RELEASE

Contact:  Chris Schafer, CEO
719-622-6161

Tactical 16 Signs Michael McGarrey for “Life’s Memorable Moments:  A Collection of Short Stories”

Michael McGarrey gives readers a reason to smile with his compilation of delightful short stories.

Colorado Springs, Colo. – – Tactical 16 Publishing announced today the signing of Michael McGarrey for Life’s Memorable Moments:  A Collection of Short Stories.

In his debut book, McGarrey shares a series of light-hearted stories about his life, including numerous mishaps and often awkward moments that readers will find amusing and fun.

“Get ready to get a good laugh and a look into some of the events in my life that helped shape me,” said McGarrey, who was in the U.S. Army infantry for almost 8 years. “I want people to think of their own memorable moments after reading my book, and see that it’s the embarrassing and sometimes hard things that give us the best memories.”

McGarrey set out to write this book to reassure others that everyone has both bad and good things that happen to them over a lifetime. But, when you compare, the bad times usually make up only about one percent compared to the joyous moments, he says.

The author includes many short stories, including tales about a fishing debacle,

a construction mishap, and an embarrassing moment on the beach.

“Michael’s book will definitely bring joy and encouragement to many readers with his feel-good series of stories,” said Chris Schafer, CEO at Tactical 16 Publishing. “He helps his audience see that it’s okay to laugh at yourself in a world often filled with negativity. This is one that will be hard to stop reading once you start!”

Tactical 16 Publishing specializes in working with authors in the armed forces, police, fire, and rescue communities. To learn more, click here to watch a short video or go to our Facebook page at Tactical 16 Publishing.

Michael McGarrey author of Life's Memborable Moments: A Collection of Short Stories. Tactical 16 Publishing.

Tactical 16 Signs Spencer Emch

FOR IMMEDIATE RELEASE

Contact:  Chris Schafer, CEO
719-622-6161

Tactical 16 Signs Spencer Emch for “Time of Flight:  A Gun Pilot’s Story”

Go on an unforgettable journey of discovery with Spencer Emch as he deploys to Iraq.

Colorado Springs, Colo. – – Tactical 16 Publishing announced today the signing of Spencer Emch for Time of Flight:  A Gun Pilot’s Story.

Time of Flight: A Gun Pilot's Story by author Spencer Emch. Tactical 16 Publishing.

In his debut book, Emch explores the full spectrum of human emotions servicemembers go through when they’re put into dangerous situations fraught with chaos and uncertainty.

“The good, the bad, the hilarious, and the surprising are all included in this war story of human experience and emotion,” said Emch, who served in the U.S. Army for 12 years as both a musician and an Apache helicopter pilot. “I lead readers on a journey from what seemed like safety from within the borders of an allied nation to the war-torn deserts of Iraq along a crescendo of combat missions.”

Emch weaves a story filled with a mix of high tension and adventure to include launching missiles at up to over 1.5 times the maximum effective range in many last-ditch efforts to aid soldiers on the ground.

“Spencer gets to the heart of the matter from page one: At the core, every servicemember is a human being experiencing so many emotions-happiness, sadness, anger, frustration, hatred, friendship, love, empathy, and apathy,” said Chris Schafer, CEO at Tactical 16 Publishing. “His story gives readers such a deep understanding of what our young men and women out on the front lines go through day in and day out.”

Emch is currently flying helicopters and airplanes in Europe, where he lives with his wife and newborn son. When he isn’t flying, he is helping to develop the local music scene, surfing, or spending time in the mountains.

Tactical 16 Publishing specializes in working with authors in the armed forces, police, fire, and rescue communities. To learn more, click here to watch a short video or go to our Facebook page at Tactical 16 Publishing.

Spencer Emch author  Time of Flight: A Gun Pilot’s Story. Tactical 16 Publishing.
Tactical 16 Signs Victor Morris

Tactical 16 Signs Victor Morris

FOR IMMEDIATE RELEASE

Contact:  Chris Schafer, CEO
719-622-6161

Tactical 16 Signs Victor R. Morris for “Marsi Goes to Mars”

 

Young readers embark on the adventure of a lifetime to Mars in Victor R. Morris’ debut book.

Colorado Springs, Colo. – – Tactical 16 Publishing announced today the signing of Victor R. Morris for Marsi Goes to Mars.

In his debut book, Morris introduces young children to Marsi, a precocious young girl whose curiosity is sparked about Mars after learning about the Red Planet at school.

Kids will fall in love with Marsi’s bold and bubbly personality as she shares her adventures and discovers a lot about herself and Mars with her best friend, Marty, a spunky German Shepherd, by her side.

“I wrote this book to introduce children to space exploration and the possibility of living on Mars one day,” said Morris, a researcher and social entrepreneur. “Marsi shows readers that it’s okay to be scared at first about new places and cultures and how to work through their fears to become bold travellers to new lands.”

Morris sprinkles in “Did you know?” boxes with scientific facts throughout Marsi’s journey to Mars. Excitement awaits readers around every corner when she goes to the Red Planet during a vivid dream. She finds a landscape filled with brilliant red rocks, unusual plants and vegetables, and the famous Jezero Crater.

Morris lives in London and studies at the London School of Economics and Political Science. He served in the U.S. Army for 8 years and has worked in more than 15 European countries.

“Victor’s book is sure to delight a lot of young kids,” said Chris Schafer, CEO at Tactical 16 Publishing. “He combines whimsy with realism in such a clever way. Get ready for your kids to be captivated and drawn into the story as they blast off to Mars with Marsi and Marty!”

Tactical 16 Publishing specializes in working with authors in the armed forces, police, fire, and rescue communities. To learn more, click here to watch a short video or go to our Facebook page at Tactical 16 Publishing.

National Fraternal Order of Police 65th National Conference Sponsor

National Fraternal Order of Police 65th National Conference Sponsor

FOR IMMEDIATE RELEASE

Contact:  Chris Schafer
CEO, Tactical 16 Publishing
719-398-8002

Tactical 16 Publishing Named as a National Fraternal Order of Police 65th National Conference Sponsor

Colorado Springs, Colo. – – Tactical 16 Publishing, a veteran-owned national publisher, announced today it will be one of the sponsors of the National Fraternal Order of Police’s (FOP) 65th National Conference and exposition in Indianapolis from August 15-19, 2021.

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Where Did Your Royalty Go?

Where Did Your Royalty Go?

Royalties can be confusing to the new author. I know an author that once received a check from his publisher for a mere 39 cents. Frustration can ensue when you used a royalty calculator, and your royalty payment is much less than what you calculated. The question is, where is all the money going?

To understand royalties, one must consider the type of contract the publisher offers. Contracts vary widely, and royalties’ percentages will reflect the method used to create the book, market it and sell it. Professional crafted books are not cheap. Even if you go the self-publishing route, the time and effort will cost something. Remember, everyone will get a piece of the pie no matter which method you use. Let’s get back to contracts.

Some publishers front the money to bring the book into existence. They recoup the cost incurred by producing the book by retaining 100% of royalties and then start paying the author. Another method is where an advance is paid to the author and then is paid back with royalties gained from the book’s sale. Only after the advance is paid back will the author receive any money. Many self-publishing companies get paid upfront for services and then give the author a file that can be loaded into a Print On Demand (POD) platform like Amazon, where the author then receives royalties from each sale. There are other variations, but these are common.

You might be thinking that the fastest way to riches is to go the self-publishing route and throw the book on Amazon. You might be right, but you need to understand that you will still pay Amazon for the privilege of using their platform.

If you decide to self-publish throwing your work onto Amazon, they will still take some of the total sales. Amazon has its advantages, but you need someone that knows how to leverage these “advantages.” The standard royalty for Amazon is 60/40. That is, you get to keep 60% of every sale even after you did all the work or paid someone to get your book ready to upload.  Why is it that they keep 40%? The simple answer is they are the store that is carrying your product, and they have to maintain that store.

There are industry expectations in the background of any effort to publish, market, and sell a book. For instance, to entice many of the more prominent retailers, it’s normal to offer a 54% discount from the retail price. 54% is a good deal for the local bookstore and incentives them to carry your book but is a killer on the profit to the author and publisher. There are also buy-back options that state if the retailer can’t sell the book that the publisher will purchase the book back. This expectation is the ruin of many authors. They agree for a big box store to carry several hundred copies of the book and then purchase them back if they didn’t sell.

To put a title into a catalog that reaches thousands of retailers that incurs a cost. There are various miscellaneous costs associated with maintaining a title with a printer for loading a file. The printer to check the cover size is but a few.

If you own a website to sell your book, there are costs, and any POD platform will take a piece of the pie. All the charges are the reason for the disappearance of the royalty that the calculator said you would get paid.

There is a way to hedge against all these costs and make more money from each sale. And that is volume. The more books printed in a run will reduce the cost to print the book, thus increasing the royalty paid to the author.

Tactical 16 Publishing can help navigate all the costs associated with creating marketing and selling a book and help to get you the best royalty possible. We will work with you to create a contract that makes sense for you and your budget and will do more to support you with author pages marketing and release parties.

Tactical 16 Publishing
(719) 398-8002