Winner: 15th Annual National Indie Excellence Award for Marketing & Public Relations
2021 Pinnacle Achievement Award – Best Book for Marketing
In his award-winning debut book, The Death of Content as King, Hinderliter addresses the critical paradigm shift in the marketing industry from content-driven methods to a data-driven approach.
“The marketers that take up the charge to create a data democracy will be the founding fathers and mothers to a legacy from which their organization will benefit,” said Hinderliter, who is the director of marketing and communications for University College at Washington University in St. Louis, Mo. “A better world for marketers and consumers can be built from data.”
Hinderliter traces the history of content-driven marketing efforts and how technology has changed the landscape. He offers marketing professionals new insights on how to partner with the dominant search, social, and e-commerce platforms to master consumer intent, audience understanding, and finding data value.
Embracing data allows marketers to find insight in building their own data democracy, working with stakeholders, and creating personalization that scales, says Hinderliter. He gives his readers a fresh perspective on the latest digital platforms and how to capture and use data in a different and more effective way.
“Jon’s debut book is a must-read if you’re a marketing and communications professional trying to separate yourself from the pack and meet consumers wherever they are on their journey,” said Chris Schafer, CEO at Tactical 16 Publishing. “Understanding how to survive in our technology-driven world is critical for success – this guide is what you need to learn to stay ahead of competitors!”
Hinderliter has over a decade of experience in data-driven marketing and has provided his expertise to hundreds of digital marketing campaigns, websites, social media properties, and mobile apps.
He served for 20 years in the U.S. Coast Guard Reserve and on active duty, retiring in 2018. He has served on the Mass Communications Alumni Advisory board at Southern Illinois University Edwardsville helping guide the curriculum to keep pace with the changing media landscape.