Jon Hinderliter

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Jon Hinderliter

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The Death of Content as King”

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The Death of Content as King: How a Data Democracy has Revolutionized Marketing by Jon Hinderliter. Tactical 16 Publishing.

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The Death of Content as King. Winner in the 15th Annual National Indie Excellence Awards for Marketing & Public RelationsWinner: 15th Annual National Indie Excellence Award for Marketing & Public Relations

The Death of Content as King. 2021 Pinnacle Achievement Award Best Book for Marketing.2021 Pinnacle Achievement Award – Best Book for Marketing

In his award-winning debut book, The Death of Content as King, Hinderliter addresses the critical paradigm shift in the marketing industry from content-driven methods to a data-driven approach.

“The marketers that take up the charge to create a data democracy will be the founding fathers and mothers to a legacy from which their organization will benefit,” said Hinderliter, who is the director of marketing and communications for University College at Washington University in St. Louis, Mo. “A better world for marketers and consumers can be built from data.”

Content MarketingHinderliter traces the history of content-driven marketing efforts and how technology has changed the landscape. He offers marketing professionals new insights on how to partner with the dominant search, social, and e-commerce platforms to master consumer intent, audience understanding, and finding data value.

Embracing data allows marketers to find insight in building their own data democracy, working with stakeholders, and creating personalization that scales, says Hinderliter. He gives his readers a fresh perspective on the latest digital platforms and how to capture and use data in a different and more effective way.

“Jon’s debut book is a must-read if you’re a marketing and communications professional trying to separate yourself from the pack and meet consumers wherever they are on their journey,” said Chris Schafer, CEO at Tactical 16 Publishing. “Understanding how to survive in our technology-driven world is critical for success – this guide is what you need to learn to stay ahead of competitors!”

Hinderliter has over a decade of experience in data-driven marketing and has provided his expertise to hundreds of digital marketing campaigns, websites, social media properties, and mobile apps.

He served for 20 years in the U.S. Coast Guard Reserve and on active duty, retiring in 2018. He has served on the Mass Communications Alumni Advisory board at Southern Illinois University Edwardsville helping guide the curriculum to keep pace with the changing media landscape.

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The Death of Content as King: How a Data Democracy has Revolutionized Marketing by Jon Hinderliter. Tactical 16 Publishing.

The Death of Content as King 

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byWayne onThe Death of Content as King
Great Information

Great information for anyone in the marketing industry!

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More about Jon Hinderliter and

“The Death of Content as King”

https://www.deathofcontent.com/

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